Santa Cruz Property Prices, Rents & Rental Yields

About Santa Cruz

Santa Cruz sits on Madeira’s eastern coast, where the Atlantic shoreline meets the island’s steep terrain. Its position near the airport and within reach of Funchal gives the city a distinctive setting for apartment investment.

In October 2026, the clearest signal for Santa Cruz apartments is the gap between rents and sale prices. Average rent rose 6.2% from the previous month, while the average sale price held steady. That contrast matters more than either movement alone: rental income improved on paper without a matching rise in the headline purchase price. A monthly comparison, however, cannot show whether the gap will persist.

The average apartment sale price is €368,000, against average rent of €1,380 and a reported yield of 4.78%. These figures offer a market snapshot rather than a forecast for any particular property. The return an investor achieves would depend on the apartment purchased, its costs and the rent it actually earns. Likewise, an unchanged citywide average does not mean that every apartment’s asking price stayed the same.

For investors comparing locations across Madeira, the question is whether the rent increase proves durable while sale prices remain broadly stable. October’s figures point to a stronger near-term rent-to-price relationship than in the previous month, but they leave the direction of future prices and rents open. The current contrast is worth examining, not assuming to be a lasting trend.