Santa Cruz Property Prices, Rents & Rental Yields

About Santa Cruz

Santa Cruz blends Madeira’s Atlantic coastline with the convenience of a compact city setting, making it a distinctive base for apartment ownership on the island. Its local appeal comes from everyday urban access alongside a setting shaped by sea views, mild weather, and the broader Madeiran lifestyle.

August 2026 points to a clear tension in Santa Cruz’s apartment market: prices are climbing faster than rental returns. The average sale price now stands at €368,000, after rising 5.1% month over month and 0.8% year over year. At the same time, the average rent price remains at €1,300, unchanged from the previous month and down 6.5% over the year.

That gap is reflected in the yield, which sits at 4.68%. The average price per square metre has also moved higher to €3,290, up 5.1% month over month, while still 1.9% below last year. For investors, the month suggests a market where capital values are strengthening more quickly than income, which may tighten the case for purchases that rely primarily on rent.