Florence Property Prices, Rents & Rental Yields

About Florence

Florence blends Renaissance heritage, walkable historic streets, and a broad city-center appeal that keeps it firmly on the radar for apartment investors. Its economy is not just cultural: the city’s residential market reflects a place where legacy and everyday urban living overlap.

August 2026 brings the clearest signal in the apartment market: income is holding up better than capital values, but not without pressure. The average sale price sits at €370,000, while the average price per square metre is €4,350, both up 0.5% month on month yet still down 3.9% year on year. That combination points to a market that has stabilised in the short term, even as it remains below last year’s level.

The rental side is moving faster. The average rent has reached €1,500, rising 3.4% over the month, but it is still down 6.3% year on year. Against that backdrop, the yield stands at 5.44%, which suggests apartments continue to offer a workable income return even as price trends remain uneven. For investors, the current tension is straightforward: rents are improving in the short run, while sale prices have only edged up, leaving the annual picture softer than the monthly one.