Florence Property Prices, Rents & Rental Yields

About Florence

Florence, in the heart of Tuscany, blends Renaissance heritage with a compact urban fabric, world-famous museums, and a historic center that remains one of Italy’s most distinctive settings. For apartments, that cultural depth continues to shape the market narrative in a way few cities can match.

July 2026 brings the clearest signal: prices softened, while yields still sit at 5.39%. The average sale price stands at €368,000, with the average price per square metre at €4,330, both down 1.9% month over month and 5.2% year over year. That points to a market where values are adjusting more quickly than the long-term appeal of the location.

Rents have also moved lower, and that matters for investors weighing income against entry cost. The average apartment rent is €1,450, down 3.3% from June and 9.4% from a year earlier. In practice, Florence looks less like a market in acceleration and more like one balancing softer pricing with a still-positive yield profile. For apartment investors, the current tension is clear: lower acquisition levels may help the case for new entries, but weaker rents temper the overall return equation.