Viareggio Property Prices, Rents & Rental Yields

About Viareggio

Viareggio, in Lucca province, is a distinctive Tuscan coastal city where the beach, marina, and well-known Art Nouveau seafront give apartments a year-round appeal beyond the summer season. Its urban setting and seaside identity make it a clear reference point on the Versilia coast.

August 2026 shows the main signal in Viareggio apartments: prices are still edging higher, but income growth is not keeping pace. The average sale price reached €300,000, while the average price per m2 stood at €3,330, both up 0.3% month over month and up 7.1% and 6.0% year over year, respectively. That leaves less room for margin expansion than the recent price trend alone might suggest.

On the rental side, the average rent price held at €1,500 in August 2026, unchanged from both the previous month and a year earlier. Against that flat rental line, the listed yield of 7.24% still reads as workable, but it also highlights the tension in the market: capital values have continued to move up, while rents have remained steady. For apartment investors, Viareggio currently looks less like a momentum story and more like one where valuation growth is doing more of the work than rental growth.