Pilar de la Horadada Property Prices, Rents & Rental Yields

About Pilar de la Horadada

Pilar de la Horadada, in the south of Alicante province, combines a coastal setting with a compact urban center and easy access to the wider Costa Blanca. For apartment investors, it is a market where everyday livability and seasonal appeal can meet in the same address.

July 2026 brought the clearest signal in prices: values kept moving higher even as rental growth softened month to month. The average apartment sale price reached €275,900, while the average price per square metre climbed to €3,280, up 6.2% from the previous month and 8.2% year on year. That pace points to a market that is still repricing upward rather than settling.

The rental side tells a more restrained story. Average apartment rent stood at €900 in July 2026, down 2.7% month on month, even though it was still 11.8% higher than a year earlier. Against that backdrop, the indicative yield was 4.53%, which suggests income returns are being tested by faster asset-price growth. In other words, the main tension this month is not weakness, but a widening gap between purchase costs and rent momentum.